To access Focus Recommendations, click on the Analysis icon on the left of the screen. If you have more than one source, select the source you want to work with under the Filters panel. In our case we only have one source "Reviews".

At the top of the Focus Recommendations page you will find a GPT-powered summary of the principal findings - the topics that have the greatest negative impact. This summary tells you which topics to focus on that have the greatest positive impact on your rating. It summarizes the principal themes related to the topic and gives you suggestions on how to move forward.

If the recommendation summary doesn't suit you, click on the trash can to remove it from the Executive Summary and, if you'd like, give us some feedback on why it wasn't right.

Select "more details" to drill down to the related verbatims.

Select "Export Recommendations Summary" to generate an Executive Summary Report.

There are two result view options: standard and with the integration of GPT.

The size of the target represents how positive or negative the impact of the topic is on the rating. If a topic is highly positive or negative the target will be larger.

The percentage is the percentage of correlation. The higher the percentage, the greater the correlation between the topic and the rating.

Note: Topics with a higher impact will not necessarily have the highest volume of comments.

Scroll over the target to see details.

Beside each target are the Opinions associated with that Topic. Click on the link and you will be taken to a pre-filtered Opinions page where you can dive right down to the original reviews of each opinion, if desired.

You can also add tags to your topics.

The view with the integration of GPT has the same layout as the standard version but replaces the list of associated Opinions with a personalized summary generated by using Keatext’s insights as a knowledge base for GPT. Please talk to our sales team if you would like to take advantage of this option.

In some cases, certain topics will be too general and provide little value to the analysis. These topics can be hidden to make room for more meaningful topics. For example, a company name. This will provide little value to the analysis as everything is related to the company. In this case, select the topic checkbox and then click "Hide".

You can also view the Focus Recommendations as a chart by clicking the chart view on the right of the screen. This view divides the Focus Recommendations into four quadrants showing which ones are the Key Strengths and Key Weaknesses, and allowing you to easily spot topics for improvement which will most impact the rating.

In the example above we are looking at a Customer Satisfaction Survey for a Holiday Resort company. We can immediately see that the bed is the topic that needs the greatest improvement in order to raise the CSAT score, followed by the pool and parking. For more details look at the personalized recommendations furnished by GPT on the list page. The restaurant and the kitchen are two areas that lead to a higher CSAT score so keep doing what you are doing in this area!