A Record is a single row in a dataset (CSV file used for import). Records are comprised of both the long form qualitative textual data for analysis and the accompanying metadata, per commenter. Since a single record may contain many comments, it can be useful to access the original records in full for deeper context while data mining – what people are saying as a whole, rather than in an isolated comment. You can drill right down to the original Records in Focus Recommendations, Dashboards, and on the Analysis page.

Drilling down to the original Records is possible on both the List view and Chart view.

On the List view, simply click on the Topic that interests you.

The Record details popup for that Topic contains three tabs. The Records tab allows you to view all the Records that contain the selected Topic. The Correlations tab allows you to create bar graphs that show the volume distribution of the selected Topic over a chosen metadata field. The Level of Interest graph shows the volume over time.

In a similar manner, click on a Topic in the Chart view to see the Record details popup for that Topic.